ISE and Amberjack: Gen Z careers research

In November 2023, Amberjack and Springpod set out to find the latest set of aspirations, expectations and challenges these students are facing. From understanding when they started thinking about their career, which channels they use to communicate, what content is most helpful, to the importance of role models.

With over 2,600 responses, this research provided some incredible insight including:

67% believe cost of living and salary will impact their career
62% turn to parents and guardians for career advice and support
78% are influenced by the working environment of a potential career
49% stated that they don’t have a career role model

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