This award celebrates outstanding attraction campaigns that push the boundaries of creativity and technology in engaging early talent. It recognises initiatives that use innovative, tech-led or data-driven approaches to reach and inspire diverse student and graduate audiences. Whether through digital storytelling, interactive experiences, targeted outreach or the creative use of emerging platforms, this category highlights organisations that have redefined how young people connect with employers. Entrants should demonstrate measurable impact, originality, and how their approach has successfully strengthened brand visibility, engagement and conversion within the early talent market.
Submission Criteria.
You may support your submission with the following;
- A maximum of 4 A4 pages of infographics.- i.e. graphs, charts, and tables.
- 4 images (in PDF format only).
- 2 Weblinks included in your submission write-up.
You should also address the key requirements stipulated in the scoring criteria specified for this award illustrated below.
- Clarity of Purpose - Is the goal clearly stated and relevant? - 100 words
- Execution & Collaboration - How was the initiative delivered? What specific steps were taken , and who was involved in making it happen? - 400 words
- Evidence of Impact - Are the outcomes measurable and meaningful? - 400 words
- Innovation or Value Added - What sets this apart? What new value is created? - 400 words
- Sustainability/Scalability - Can this be maintained or adapted more widely? - 400 words
- Presentation & Clarity - Is the submission clear, compelling and well-structured?