About the Role
If you’re ready to make your mark in a company that thrives on fresh ideas and bold strategies, this is the moment to join Unseen’s marketing team.
We’re not just ticking boxes; we’re building a powerhouse marketing unit that drives real impact across our entire product lineup.
Here, you’ll work with a team that values innovation and embraces ambition, where we show up every day and take pride in our work. If you’re a results-driven marketer who’s ready to turn things up a gear in their career, let’s get started and see where that drive takes us.
Focusing solely on B2B marketing, as an experienced Product Marketing Executive you’ll play a pivotal role in taking our products to market and ensuring everything we sell is flying off the proverbial shelf.
You’ll be expected to conduct thorough market research, living and breathing the marketplaces in which we operate and familiarising yourself with similar product offerings across the range of recruitment- and education-tech sectors.
Your ability to analyse the market, understand how Unseen can best position itself, and ultimately deliver effective campaigns that put is in front of all the right people will be a main engine of wider marketing and growth strategies. This role is a great opportunity to step into a genuinely dynamic arena and make a big impact within a fast-growing organisation.
Key Responsibilities
Market Research:
Fully understanding the market landscape, our competitors, and how others position and sell similar products
Regularly conducting competitor analysis to ensure we’re not losing ground
Relaying insights to the Marketing Director and reporting on relevant industry information that could influence our own strategy
GTM Strategy:
Developing razor sharp messaging to be used across Sales and Marketing for effectively and concisely pitching our products and services to the right people
Identifying key market audiences and user-types and collaborating with Performance Marketing to develop appropriate workflows for each
Inputting on where and how to position products according to competitor and industry practices, including advertisement placement and event showcasing
Regularly monitoring and updating our go-to-market activity to ensure we’re delivering positive results
Product Awareness:
Developing a deep understanding of all the products and services within Unseen, effectively being an expert on all things we do and offer
Assisting sales teams with best practices for messaging and approach styles based on different products and audiences
Identifying new product marketing opportunities based on product and tech developments across the organisation
About You
We’re looking for an up-and-coming marketer with 2-5 years under their belt in a similar role who is ready to move to an organisation that allows them the agency and the flexibility to really thrive and make a name for themselves.
For this particular role, you’ll have your finger on the pulse when it comes to understanding different audiences and how best to speak to them.
We’re looking for someone who has the ambition and drive to take on a challenging but rewarding position in a new and dynamic marketing team that will be responsible for taking a wide range of products and services within Early Careers to market.
This hands-on role requires strategic input paired with a strong sense of initiative to implement effective solutions for our customers, giving you the perfect opportunity to make a real and positive impact on the whole organisation.
Key attributes we’re looking for include:
2-5 years’ experience in a product marketing role, or a marketing role that heavily involved product marketing
A good understanding of the early careers or recruitment sectors, with experience in marketing a SaaS or technology platform particularly preferable
Strong analytical skills and an ability to research and understand a wide range of products and services
An effective communicator who can digest and relay complex products and ideas in simple terms
Familiarity with marketing and CRM tools used to track campaigns, audiences and leads
Good ROI-tracking skills and an ability to prove what is and isn’t working
A self-motivator who knows how to prioritise their time and workload effectively, especially when working remotely
Bachelor’s Degree in relevant field preferable but not essential