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Developing a student marketing strategy
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Developing a student marketing strategy

In this section of the ISE knowledge hub we provide some guidance and resources to support your firm in developing a student marketing strategy.  

 

Career Fairs

View the full list of university careers fairs posted by ISE’s university members.

 

Digital

Regardless of its scale, digital technology has the potential to disrupt industries across the world. In student recruitment those employers who can use technology to improve attraction efforts will no doubt thrive in the future.

An expert employer panel shares best-practice, advice and insight about how digital disruption is changing the face of student recruitment.

 

 

PwC and GSK discuss how they are evolving their attraction strategies to better engage candidates and how they’re increasing brand perception.

 

There isn’t a blueprint for disruption. Each business faces a set of unique challenges depending on their internal culture, external environment, and attitude towards agility and transformation. It’s one thing recognising the need for change, but how can student employers benefit from disruptive technologies in their own enterprise environments?

 

EY and Amberjack consider the lessons have learned to make technology adoption more successful.

 

Social Media

 
Steve Keith, The Branding Man, discusses how to attract and engage Generation Z employees. 

 

“They are actually using it (YouTube) to find out information to teach themselves new skills.” – Steve Keith

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