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5 insights to shape student engagement
19 September 2019
Rob Lancashire of U-Explore took to the stage at our annual student recruitment survey launch to share the findings of their latest study on how school and college students approach careers.
This year’s Start Annual Student Survey was a partnership between U-Explore, The Guardian Jobs and ISE members using the careers platform startprofile.com. Involving more than 13,000 11-18 year olds, it collects in excess of 680,000 answers to questions about careers, study and skills.
1. Reduced interest in apprenticeships
Staying in education was still the most popular pathway and apprenticeship popularity dropped:
2. Industry interest and awareness is narrow
Students generally consider a narrow set of industries for their preferred jobs, which are influenced by what’s popular on television and the occupations of family and friends.
3. Students are prepared to travel for their careers
Students were more willing to travel the higher their qualification aspirations were. This means that regional engagement strategies will be more effective for GCSE-level positions while national engagement strategies will be more effective for degree / masters-level positions.
4. Employer engagement increases confidence