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Caring about everyone, even those you don’t hire |
The surprising approach to recruitment that leads to higher performance and more diversity Following the keynote at the ISE conference this year by leadership consultant, Darius Norell, we asked him to share more about his ideas on reimagining recruitment and what recruiters could practically do. This article is intended as a precursor to bringing together a group of senior recruiters who are interested in ‘Reimagining Recruitment’ and who have the ability to make it happen. More details on this at the end of the article. For two decades I have helped firms recruit brilliant talent. Over this time, it has been rare to see organisations fundamentally rethink how they recruit. Consequently, who they recruit hasn’t changed much either, and progress on hiring non-traditional candidates remains painfully slow. The current reality Turning recruitment on its head The process turns recruitment into a strategy for building outstanding qualities in all candidates, allowing space and time for talent to naturally rise to the top in a way that is visible to everyone. In essence, what happens when everyone is included in an open and supportive process? The way we delivered this was by turning the traditional stages of application and assessment into modules of a training programme with three core objectives; 1. Helping candidates develop their brilliance so they had more to offer an employer 2. Enabling candidates to analyse a particular role or function and work out what ‘brilliant’ looks like. 3. Equipping candidates to accurately assess how well (or not) they fit the opportunity on offer by working on real projects.
The programme enables people to reflect more deeply on themselves, how the world works and the contribution they want to make; creating real transformation in both their perspectives and their prospects. As the intensity and demands of each stage increase, candidates naturally self-select out when they are no longer getting value out of the process compared to the time they are putting in. Candidates leave the process with a clearer sense of who they are, what they have to offer and a better understanding of what a business requires from an employee. When the employer decides to make an offer of employment, the candidate is already clear why (or why not). In this way, the programme delivers real value.
The Neuroscience of Inclusion More recently I have been working with The NeuroLeadership Institute, whose mission is to transform leadership through neuroscience. They developed the SCARF® model which organises the way a person can feel threatened or rewarded socially, in five categories. S (status -where do I stand?), C (certainy - can I predict what’s going to happen?), A (autonomy -who has control?), R (relatedness - are we on the same team?) and F (fairness -how equitable is the situation). It is of particular use when we are looking to build inclusion. The process we created gives candidates far more value, transparency and control, scoring particularly highly on Status, Autonomy, Relatedness and Fairness. Any employer can similarly look at their process in this way and get new insights about the extent to which their process may be triggering a threat response, and therefore be less inclusive.
The benefits of caring for everyone, even those you don’t hire. Paradox 1: By caring about the candidates, rather than what the employer needs, quality of hire goes up along with diversity. The employer gets to hire people who are ‘brilliant’ and have a better fit with and understanding of their organisation and the role on offer, who can contribute more quickly and create lasting value. It also leads higher acceptance rate of offers, better retention and a stronger employer brand. This approach also has a wider positive impact on society by supporting anyone who comes through the process in creating extraordinary value with integrity in their life and work whatever they go on to do. Diversity We also found that non-traditional candidates were getting recruited by employers where previously they would not have even met the minimum criteria to apply. One CEO who insisted on hiring Oxbridge graduates with a 1st, later reported that the two graduates he had hired (with 2nd class honours from universities he hadn’t heard of) were the sharpest people in his firm. Growth Mindset It results in employers hiring candidates at the end of the process who they would have rejected at the beginning. A mindset of contribution
Time and Money Caring about everyone can take less time without costing more. By offering a process that is intrinsically of value, people are naturally attracted to participate in it, even more so for people from harder to reach groups or non-traditional backgrounds. People access the learning and development in cohorts of 20 – 50 at a time depending on the stage, enabling a scale and speed, that is impossible in a traditional process. Shifting the responsibility to the candidate for assessing themselves empowers the individual and saves significant resources through the early stages. And if all that is not enough, I was recently speaking to a client who tracked the impact of their process on candidates who were also their customers. Within six months of being rejected, 80% of them had stopped being a customer. For more information or for a copy of the NeuroLeadership Institute’s research paper on the Science of Inclusion please contact Darius Norell.
Next steps ‘Re-imagining Recruitment’ will be hosted by Stephen Isherwood, ISE Chief Executive and Darius Norell on 7 December, 14:30-16:30 at the ISE offices. It is aimed at senior recruiters who would like to explore some of these ideas further, think big and differently about recruitment and who have an interest and the ability to make change to the way their organisation recruits. So in the spirit of this piece, if you have found the contents interesting and valuable, see more information here, and register your place. |