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Three essentials for attracting top talent
21 February 2019
TheJobCrowd surveys thousands of employees in graduate and apprentice positions every year. Managing Director, Simon Lewis, shares three essential requirements for attracting top talent.
According to the ISE Annual Student Recruitment Survey 2018, recruitment volumes are increasing. Combine this with a shortage of top talent and it’s clear we are in a ‘seller’s market’ and candidates have a choice of a wide range of employers. It has never been more important to highlight your strengths as an employer to find a candidate ideally matched to your role.
1. Have a great scheme
Simple, but an obvious place to start! Today’s graduates are a discerning bunch. No longer is it enough to offer attractive remuneration and a short commute – a wider range of factors influence their choice of employer: do you reflect their personal values, what’s the company culture like, what’s the work/life balance like?
2. Communicate why your scheme is great
If you tick the first two boxes of career progression and enjoyable work, the third of these is a little less tangible. Just how do you build prestige? Get your brand out there!.A good way to start is to take part in employer rankings such as TheJobCrowd as nothing beats an endorsement from those on the front line. For wider awareness, you should consider which USPs your graduate scheme has, which messages you want to convey and through which media you want to communicate these.
3. The application and interview process needs to be as streamlined as possible and enhance the brand
Once you have a grasp of the key selling points of your scheme, this should inform every stage of the applicant journey as you continue to reinforce the factors that make your scheme great. From the initial call to action, to interviews and making an offer of employment and beyond. These messages should permeate the entire recruitment process – potential employees will be looking out for them. Remember, the modern graduate and apprentice are assessing you as an employer as much as you are assessing them!
TheJobCrowd reviews are used to create its ‘Top Companies to Work For’. To get involved contact firstname.lastname@example.org
More insights on attracting talent can be found in the ISE surveys.