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Industry news: Technology & Innovation

Gen Z is most likely to be influenced online

26 September 2019   (0 Comments)
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According to Adobe's survey of 1,200 UK consumers evenly distributed across Gen Z, Millennials, Gen X and Baby Boomers, 43% think Gen Z are the most likely to be influenced online.

Amongst Gen Z, 41% agree they are most likely to be influenced by what they see on the internet. 

Although Gen Z are the most receptive to online ads, they are also the savviest when it comes to managing the data they share.

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