ISE Attraction & Marketing Special Interest Group
Tell a Friend About This EventTell a Friend
ISE Attraction & Marketing Special Interest Group

When: Tuesday 14 May 2019
Where: York St John University - London Campus
20-25 Glasshouse Yard
Clerkenwell Road
London EC1A 4JT
United Kingdom

« Go to Upcoming Event List  

ISE Attraction & Marketing Special Interest Group

Within this 3-hour session we will be covering some of the hottest issues in the student recruitment industry with insight into the latest trends in Attraction & Marketing. This event will allow you to network amongst your peers and gain further insight into the challenges they are currently facing and how to overcome them.



14:00-14:10 Welcome from the host - York St John University

14:10-14:50 Attracting high quality apprentice applications - Simon Reichwald, MyKindaFuture and Honorary Vice President, Institute of Student Employers >

The similarities and differences compared to graduate attraction, including timelines, working with educators, and case studies to bring it to life, with Q&A

Presentation slides only available to ISE members 

14:50-15:10 Building the ISE knowledge hub, session facilitated by Tristram Hooley, Chief Research Officer, Institute of Student Employers

This session will take feedback and input from members on the new attraction and marketing section on the ISE knowledge hub ( We will be working together to brainstorm the key knowledge and information that everyone involved in attraction and marketing should know. Come prepared to suggest resources (both your own and other people’s) that you think that we should link to and highlight on the ISE website.

15:10-15:30 Maintaining the momentum - creating the ideal preboarding journey - Matthew Chic, CCO and Robert Williams, Business Development, Benivo >

An interactive workshop session exploring engaging candidates throughout extended recruitment cycles, maintaining consistency of experience across globally dispersed locations, managing expectations around workplace culture and defending against competing offers.

Presentation slides only available to ISE members 

15:30 - 15:50 Refreshments and Networking

15:50 - 16:20 Knowledge share session - key issues in attraction and marketing 

This session will offer an opportunity to discuss and share practice around the following key issues.

  • Born digital? How are you dividing the digital and the face-to-face/paper parts of your marketing? What do students really respond to?
  • It’s not about the money. We all know that candidates are attracted by higher salaries, but what else works to attract students to your organisation?
  • Good career guidance. How important is it for employers to have a good relationship with a careers service? What makes this relationship work really well?
  • Hitting the target. What universities, groups of candidates and areas are you targeting. How can you be sure that you are targeting the right people?

16:20 - 16:50 Dressing an icon: How we reimagined M&S early careers - Hazel Bradford, Early Careers Specialist, M&S and Alex Parkes, Director of Early Careers and STEM Strategy, AIA Worldwide >

In a challenging retail landscape, it has been more important than ever for M&S to focus on the future needs of their business. Graduates, interns and apprentices will play an integral role in their continual evolution. In this session we’ll explore how we started from grass roots, interrogating the existing programme structure and building a business case for change, before reimaging the whole candidate experience and campaign to reflect the new internal vision that had been realised. Expect insight around the planning process, innovative new campaign elements and end results.

Presentation slides only available to ISE members 

16:50-17:00 Final remarks and forum end

This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.