ISE course - Applying a data driven approach to university partnerships
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Applying a data driven approach to university partnerships course: Target-lists are evolving, graduate recruiters and universities are now adopting a much more nuanced and data-driven approach to partnership development. This course will help you to understand universities challenges and drivers and how to source and use data to make informed decisions on universities to target. More details below.

06/06/2018
When: Wednesday 6 June 2018
9:00-12:30
Where: FDM Group
Cottons Centre
Cottons Lane
London SE1 2QG
United Kingdom
Contact: Anna Szyperska
020 7033 2460


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Applying a data driven approach to university partnerships 

 

Course facilitators:

Mike Grey (Senior Consultant at Gradconsult and Associate at ISE)

Kate Croucher (University Partnerships Manager at FDM and Board Member at ISE)

 

Summary

Target-lists are evolving, graduate recruiters and universities are now adopting a much more nuanced and data-driven approach to partnership development. This course will help you to understand universities challenges and drivers and how to source and use data to make informed decisions on universities to target. The course facilitators will share examples of innovative partnerships where both sides have demonstrated flexibility in their delivery of recruitment models and on-campus attraction activities to achieve a return on investment.

Learning outcomes

At the end of the course, participants will be able to:

· Understand universities challenges and drivers

· Critically analyse university league tables and source relevant data

· Make informed decisions when developing target lists

· Use data to inform activities and work flexibly with university partners

· Measure the success of your university partnerships

 

Course outline

Understanding universities challenges and drivers (presentation, activity and facilitated discussion)

· The challenges careers service face

· How they measure success

· How employer engagement is evolving (case studies)

 

University league tables and relevant data sources (presentation and Kahoot quiz)

· How they develop the different league tables and which data should be your focus

· Institution wide Vs subject specific

· Graduate mobility and regional considerations

· Sourcing data through careers services (case studies)

 

How to develop a target list that will deliver efficiently (presentation and workshop activity)

· Challenging perceptions internally

· Engaging universities in the process

· Delivering on your companies’ diversity and social mobility agenda

· Becoming an employer of choice

 

Using data to inform activities and work flexibly with university partners (case studies)

· Identifying relevant recruitment metrics

· Reviewing data in relation to applications and hires

· Effectively targeting activities (case studies)

 

Measuring success (case studies)

· Tracking return on investment in relation to university activity

· Creating university recruitment reports and sharing the data

· Reviewing targets and identifying areas for growth

 

* Directions to the FDM offices*
Leave the station via the Tooley Street exit and walk towards Hay’s Galleria. At the corner of Pret coffee shop, turn into Cottons Lane and you will see Cottons Centre. Register with the main reception, take a visitor pass and make your way to the 3rd floor where FDM staff will be expecting you.

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